Peach Slices x El Car Wash Takeover

Want a clean face and a clean car?

Peach Slices and El Car Wash are teaming up for a fun Saturday to get both car and driver spotless.

On Saturday, May 18, 2024 beginning at 9:00 a.m., guests at all 41 locations will receive one FREE package of Peach Slices Acne Spot Dots (30 ct.) and those who text “PEACH” to 22322 will also receive a FREE Graphene X + Ceramic Wash.

As a bonus, the first 100 guests at five select Miami El Car Wash locations will have the chance to receive a complimentary Peach Slices VIP Skin Emergency Sampler Kit, filled with full size products, exclusive merch, and more! ($65+ value)!

Just look for the pink branded Peach Slices Skin Emergency Squad Cars and displays at the following El Car Wash locations:

• Biscayne (11375 Biscayne Blvd.)

• Doral (2753 Northwest 87 Avenue)

• Kendall (12970 Southwest 152 Street)

• Pinecrest (14031 South Dixie Hwy.)

• North Miami Beach (472 Northeast 167 Street)

• Customers at all 41 El Car Wash locations throughout Florida receive one FREE package of  Peach Slices Acne Spot Dots (30 ct.) while supplies last.

• Customers at all 41 El Car Wash locations throughout Florida to text “PEACH” to 22322 will also receive a FREE Graphene X + Ceramic Wash ($30 value).

• The first 100 customers at one of the five select locations (Biscayne, Doral, Kendall, Pincrest, & North Miami Beach) will receive a complimentary Peach Slices Emergency Sampler Kit, $65+ value! 

• The next 200 customers at one of the five select locations (Biscayne, Doral, Kendall, Pincrest, & North Miami Beach) will receive a free Peach Slices Patch Collection (Acne Spot Dots (30ct.), Nose Pore Patches (7 ct.), Deep Blemish Microdarts (9 ct.), and Dark Spot Microdarts (9 ct.) $32+ value!

The partnership is part of the disruptive Peach Slices Problem Skin? No Problem.™ brand campaign taking over New York, Miami, and Los Angeles throughout the month of May. Peach Slices will take on problem skin one city at a time with a mix of bold OOH placements, and a multi-city branded Uber fleet, making it easy for consumers to find real, clinical skin solutions to their skin problems–wherever they are.

About El Car Wash

Founded in 2011 and based in Miami, El Car Wash is the premier express car wash operator in Florida with over 40 operating sites and a development pipeline of 35+ sites. The company is the Official Car Wash of the Miami HEAT & Florida Panthers, a partner of Baptist Health and Zoo Miami.

About Peach Slices

Founded by Alicia Yoon, Peach Slices is an award-winning skincare brand that delivers easy, clinical skin solutions, powered by K-beauty innovations, for tough skin issues like acne, oily skin, and rosacea. With Peach Slices, problem skin doesn’t have to be your problem. Peach Slices is available on peachslices.com, and nationwide at Ulta Beauty, Walmart, and CVS stores.

ECW’s unlimited wash program, high-quality products, leading customer service and environmentally friendly focus have established the company as the #1 car wash company in Florida.

Facebook Stalking? Nah, It’s Just Business

By: Carolina LaFuente

If you go on Google today and type your name, images of you can show up as well as your different social media platforms. With an instant search, others can figure out what city you live in, that you changed your hair two weeks ago and that your brother Elliot is getting married to Samantha in the Spring.

Just like this, online retailers can also find out about their customers without even having to do any of the research themselves. Technology has provided us with data gathering tools that can track consumer behavior online and catch repeated actions that form into trends. Have you ever gotten an email from a store where you’ve shopped before and it happens include a message about an item you’ve had your eye on…and it’s on sale?

Customers are more likely to visit your website when they know you’ll have something they’re interested in, whether they saw it in an email, and social media ad or an online ad while on a different website.

With sponsored content growing on social media, as a business, one can specifically target whose page to show the content on based on previous pages they’ve visited. The same goes for online ads on other websites. By tracking consumer behavior online based on what other stores customers shop at, what they click on while they’re on your website and what social media pages they follow, one can cater to them more successfully because they will feel your brand relates to them.

By collecting data about customers it is also easy to anticipate customers’ needs so that the product they are looking for is always in stock. As Bridge Mellichamp of Stitchlabs puts it, “Using data to understand how a customer thinks extends beyond service and logistics. From anticipating customer needs to testing and personalizing communications, successful retailers are using data to make more informed business decisions.”

Tracking online shopping data from customers also helps facilitate the shopping experience in terms of navigation for customers. By testing out different website layouts, online retailers can learn about which one works best for their customer. Office Depot for example, contains a side bar online not only welcoming the customer by name but by also suggesting items related to previous purchases. They tested out the suggested items section as a pop up that had to clicked on and then as an open side toolbar that displays the suggested items automatically. Office Depot found out that customers bought items more often from the version of the side bar that contained the automatically visible display of suggested items. Customers in this case did not have to take any extra steps either to find what they were looking for.

While online shopping may lose the physical connection between customer and company because of a computer, phone, or tablet screen, it doesn’t mean the entire shopping experience can’t be just as personal as walking into a store and speaking with a sales associate. By tracking consumer behavior online, you can get to know your customers just as well as the regular ones that walk into a store. The sites themselves can be personalized to ease the experience and future purchases can be anticipated by previous search history on the website. Personal emails can be sent to customers inviting them to in-store events and you can even then thank them by sending a coupon for a necklace since they recently purchased a ring from the same collection. Customers remain loyal to brands that get them simply because they know they can count on you to find something they need and will like. It’s not creepy, it’s smart business. Make your customers your crush, just be careful not to accidentally like that photo from 5 months ago on their Instagram.

Why You Should Use Snapchat for Your Business

By: Carolina Lafuente

    Snapchat is slowly growing more and more each day. Today, it’s even used as a news media outlet with its Discovery feature that features stories by media outlets such as ESPN, The Food Network, and CNN to name a few. Celebrities have it, bloggers have it, my friend’s little sister has it and has more followers than I do fresh out of high school.

    The truth is, the world is becoming more social media conscious to where if you don’t have a presence in a certain outlet, you might as well not be real. Snapchat can be used to a brand’s advantage to grow its presence by giving consumers an inside look to a company’s everyday functions, a behind the scenes experience.

    Snapchat can become a way to get consumers to get to know the people behind your brand and the work put into how products are made. It can also be used for promotional purposes to get your audience out to events your brand might be participating in or hosting. Show them the venue, talk about activities that might be included, and on the day of the event show them the end result. It may encourage others who didn’t make it to come out next time once they see what they’re missing.

    The best thing, and main purpose, of Snapchat is that it’s to tell stories. Tell your brand’s story, keep your audience engaged by giving them a treat at the end of story such as a discount code. Don’t be afraid to get creative, that’s what visual social media outlets are for. We are storytellers by nature, add your brand’s story to Snapchat.

Now go and follow us on Snapchat @MediaFresh