By: Carolina Lafuente
Snapchat is slowly growing more and more each day. Today, it’s even used as a news media outlet with its Discovery feature that features stories by media outlets such as ESPN, The Food Network, and CNN to name a few. Celebrities have it, bloggers have it, my friend’s little sister has it and has more followers than I do fresh out of high school.
The truth is, the world is becoming more social media conscious to where if you don’t have a presence in a certain outlet, you might as well not be real. Snapchat can be used to a brand’s advantage to grow its presence by giving consumers an inside look to a company’s everyday functions, a behind the scenes experience.
Snapchat can become a way to get consumers to get to know the people behind your brand and the work put into how products are made. It can also be used for promotional purposes to get your audience out to events your brand might be participating in or hosting. Show them the venue, talk about activities that might be included, and on the day of the event show them the end result. It may encourage others who didn’t make it to come out next time once they see what they’re missing.
The best thing, and main purpose, of Snapchat is that it’s to tell stories. Tell your brand’s story, keep your audience engaged by giving them a treat at the end of story such as a discount code. Don’t be afraid to get creative, that’s what visual social media outlets are for. We are storytellers by nature, add your brand’s story to Snapchat.
Now go and follow us on Snapchat @MediaFresh
