The use of three elements such as public relations efforts, sales promotion and direct marketing can help fuel your business on digital platforms. Whether your business is solely digital or brick and mortar, these component will assist in driving business and awareness to consumers. Here’s how:
1. Online Public Relations
Today, organizations can research, find and target their own audience by the use of social media channels such as Instagram, Twitter, Facebook and more. Your company’s image is out there in the digital world with or without your presence. So why not engage in the conversation? Your engagement with consumers can help build your image. When you engage your consumers, it can lead to building trust, loyalty and credibility. As a result, your consumers can become advocates of your products/services and a strong army of sales referrals.
2. Digital Sales Promotion
There are a vast amount of ways to increase your visibility, sales, brand and repeat consumers through the use of sales promotion strategies. Offering one or more promotion options such as a discount, complimentary product samples, sales materials (posters, flyers, ect.,), contests, loyalty cards and more can offer a short-term boost in persuading your consumers to buy what you're selling. When executing promotions online it can serve as a low cost and effective approach.
3. Digital Direct Marketing
Three Digital Direct Marketing channels of distribution include: email, web and mobile.
It can be easy to obtain your consumers email quicker than their phone numbers and mailing addresses. However, how you use their email address is key to retention. If you intend to send them email marketing pieces through tools such as Mailchimp and Constant Contact, make sure the content is relevant to their interest. Appearing in their email inbox every once and awhile can remind them about your product/services. Staying away from bombarding their inbox can keep you out of their spam folder.
Web
There are a variety of ways to market yourself on the web. Some ideas can include: Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Referral Marketing, Affiliate Marketing and Inbound Marketing (i.e. blogs, games, and tutorial videos), Video Marketing and more. The use of one, multiple or all of these options can have an impact on your business.
Mobile
According to Pewinternet.org, 95% of americans own a phone and 80% people own a laptop or desktop. Mobile marketing can help fuel your business and is important. Why? A new report by Informate Mobile Intelligence suggest Americans check their social accounts 17 times a day. What this means for you? It’s an opportunity to be seen. Whether it be your company’s logo, product, service or company details it's an important aspect that can bring in new customers and retain existing customers.
By adding these elements to your business strategy, it can potentially increase your visibility, sales and online presence.
